Social Media

Will Facebook be Forced to IPO by Spring?

by Vanessa Schoenthaler on December 30, 2010

Looks like those exorbitant transfer fees weren’t enough to put a damper on the growing market for shares of companies like Facebook and Zynga.

The New York Times and The Wall Street Journal have been reporting that the Securities and Exchange Commission has launched an inquiry into the trading of shares of Facebook,  Zynga, Twitter and LinkedIn in secondary markets like SecondMarket and SharesPost.com.

The Commission declined to comment on the matter, but that’s to be expected as inquires are always conducted confidentially unless an administrative proceeding or legal action are filed.

Both articles also note that the inquiry appears to be focused, in part, on certain investment funds set up to purchase the companies’ shares (Bloomberg did a piece on three such funds back in November) and both question whether the inquiry could ultimately force Facebook into filing for an IPO.

But how do you force a company to IPO?

Companies with an excess of $10 million in assets and a class of equity securities held of record by 500 or more persons are required to register that class of equity securities under Section 12(g) of the Securities Exchange Act of 1934.  The required registration statement must be filed within 120 days of the end of the first fiscal year in which a company meets both the asset and shareholder tests.

As an aside, registering under the Exchange Act isn’t the same as filing for an IPO.  Exchange Act registration only requires that a company comply with applicable disclosure requirements, such as the filing of quarterly and annual reports.  When a company files for an IPO it does so by registering securities for sale to the public under the Securities Act of 1933.  What frequently happens when a company is forced to register under the Exchange Act is that it will simultaneously file for an IPO under the Securities Act.  This was the case in the often cited example of Google, which filed for registration under both the Securities Act and Exchange Act on April 29, 2004.

Each of Facebook,  Zynga, Twitter and LinkedIn have already surpassed the asset requirement of Section 12(g), so the deciding factor in whether they will be forced into registration under the Exchange Act is whether their securities are held of record by 500 or more shareholders.  As currently defined, the holder of record is the person identified in a company’s records as the owner of the securities in question.  Meaning that securities held in the name of an entity, like one of the investment funds being set up to purchase shares of Facebook, are only counted as being held by one person, regardless of how many investors make up the funds.  There is an exception to this rule, however: if Facebook knows or has reason to know that the investment funds are primarily being used to avoid Exchange Act registration the Commission can count the beneficial owners of the securities as the holders of record, meaning, in our example, the investors that make up the funds.  This may be where Facebook and other companies run the risk of being forced into Exchange Act registration.

If this is the case, and assuming Facebook uses the calendar year for its fiscal year, then if the Commission finds that Facebook had 500 or more shareholders of record on the last day of its fiscal year end on December 31, Facebook would be required to file a registration statement under the Exchange Act by April 30, 2011.

Another potential explanation for the inquiry is that the Commission may be considering amending the definition of “held of record”, the current version of which was adopted in 1965.  In 2003 a group of investment funds petitioned the Commission to revise the definition to count the beneficial owners of securities held in street name as the holders of record.  Interested parties have been commenting on the proposal since its introduction, with the most recent comment letter being submitted in April 2009.

With the growth of secondary markets for illiquid assets and the increased use of alternative investment vehicles, perhaps the Commission is reconsidering how it tallies up shareholders and whether a company the size of Facebook should be required to disclose certain information to its investors.

Update: January 10, 2011

At this point this topic has pretty much been covered to death. Rapper 50 Cent has opined on Facebook’s reported $50 billion valuation and there was even a rumor floating around that Mark Zuckerberg was going to shutter the company by March 15, because it was just too stressful for him to run.  With that kind of competition, I don’t think there’s much for me to add.  In the interest of being complete, however, I did want to include a few links to round out the story.  So, in summary:

Facebook did not have 500 shareholders as of its December 31, 2010 fiscal year end, so no IPO until next spring; the Commission is still investigating the trading of private company shares in the secondary markets (and I’ll probably have something more to say on the subject if, and when, we get details); some of Facebook’s financial information was leaked; and it looks like the Goldman Sachs offering was a success; but not everyone thinks that’s a good thing.

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Lessons from Facebook and Zynga’s Exorbitant Share Transfer Fees

by Vanessa Schoenthaler on October 26, 2010

Did you catch this recent Businessweek article?  Facebook and Zynga, two of the most popular social networking sites on the web, and already touted by some as two of the most highly anticipated IPOs of 2012 or possibly 2013, are now charging fees of between $2,500 and $6,000 for share transfers.

Why so much?  The Businessweek piece cites two possible reasons:

  • the companies are passing on the administrative costs of complying with applicable securities laws; and
  • they are trying to avoid Exchange Act registration.

At least in the case of Facebook, and most likely for Zynga too, I think the latter explanation is the true motivation.

Companies with an excess of $10 million in assets and a class of equity securities held of record by 500 or more persons are required to register that class of equity securities under the Exchange Act and comply with applicable reporting requirements, such as the filing of periodic reports.

Both Facebook and Zynga have already surpassed the asset requirement and, with the recent surge in secondary markets for illiquid assets, like SecondMarket and SharesPost.com, they really can’t afford to take a passive position on the 500 persons of record requirement, not if they intend to push out the possibility of an IPO until 2012 or beyond.

Increasingly, it looks as if Facebook and Zynga are actively trying to limit their shareholder bases, but did they move soon enough and will they be able to effectively hold back the growing secondary market for their securities?

This past April Facebook put into place an insider trading policy that prohibits current employees from selling shares unless the company opens a trading windows; Zynga has contemplated a similar insider trading policy.  Prior to that, some time in late 2007 or early 2008, Facebook stopped issuing employee stock options, switching instead to restricted stock units.

A restricted stock unit is essentially a promise to deliver shares of stock in the future, subject to the satisfaction of any vesting requirements.  In the case of Facebook, holders of restricted stock units will not receive their vested shares until the company undergoes a change in control, such as an acquisition or an IPO.  In a 2008 no-action letter request to the Securities and Exchange Commission, Facebook was granted relief from Exchange Act registration requirements with respect to its issuance of the restricted stock units.  The grant was based, in part, on Facebook’s representation to the Commission that the restricted stock units have been specifically designed to preclude any transfer or trading from taking place.

While the issuance of restricted stock units and the new insider trading policy may have effectively curbed sales by current employees, former employees are still capable of selling their shares in the secondary markets.  Hence the recent imposition of steep transfer fees, if Facebook and Zynga can’t prevent former employees and subsequent transferees from selling shares altogether, at least they can make it cost prohibitive for them to do so in small blocks, which will not only impede the development of a liquid market but also further check the expansion of their shareholder bases.

If that doesn’t work?  There’s not too much else Facebook and Zynga can do, other than maybe buying back their own shares, which is not generally the best use of a late-stage startup/early growth company’s funds, or arranging for a third-party buyer (as Facebook has done in the past).

What can other companies learn from this?  I think most clearly, that we need better planning.  The environment for growth companies has definitely changed.  This is partly because of the current state of economic affairs–it’s taking much longer to find an appropriate exit–and partly because of regulatory changes that have led to the development of unanticipated markets.  It’s important that companies not be forced to prematurely IPO, but at the same time it’s important to offer employees meaningful incentives.  Restricted stock units seem to have helped Facebook find that balance, but they’re operating on the basis of a no-action letter and they’re likely to IPO or otherwise exit in a reasonable enough time frame to keep employees engaged. So where does that leave the rest of us?

which can’t be sold or transferred and for which employees won’t receive the underlying shares of until

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How Information Flows Though the Twitterverse

by Vanessa Schoenthaler on September 13, 2010

Somewhat related to my prior post, and definitely cool, check out this post over at the Hubspot Blog which offers visual representations of the different ways information spreads through the twitterverse:

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A recent study out of the University of Michigan found that by using Twitter smaller companies with less media visibility and analyst coverage can reach a wider investor audience and increase their share liquidity.  The study looked at a sample of technology firms identified as active users of Twitter and found that tweets disseminating hyperlinks to company-initiated information, such as press releases, can lead to lower bid-ask spreads and greater market depth.

In an interview with Stockopedia (reprinted in full by IR Web Report) the study’s authors point out that:

Twitter is a free service to join for both firms and investors, so establishing the channel is relatively costless. The biggest hurdle we see is getting investors to follow the firm on Twitter …  As technologies like Twitter grow, this hurdle should become less of an issue. Fortunately, we’re seeing Twitter usage grow at an unbelievable rate. For example, in 2007, there were roughly 400,000 tweets posted per quarter. In comparison, there were 4 billion tweets posted in the first quarter of 2010, which is quite impressive!

Are you using Twitter or other forms of social media to communicate with your investors?  Do you have a strategy in place?  If not, you’re not alone, according to this June 2010 survey by Digital Brand Expressions only 41% of responding companies had a strategic plan for social media.  If you are using social media, what’s working/not working for you?

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